We enable equal access to the global market
We value unique design
We activate trendsetters
We cherish craftsmanship
Our passion is rightful ownership
and generational wealth
The Lydia Approach
Equal access to the global market
For several communities in the world, economic activity and growth have stagnated because they are limited to domestic trade.
The global marketplace seems inaccessible and the international trade system places their manufacturers at a distance by favouring powerful others. Manufacturers at a distance from the global market need reliable trade agents who defend their interests and create a strategic market position for them.
Lydia Trade takes on the role to represent these manufacturers. This representation is based on association, identifying with and acting on behalf of the manufacturer and their community. As an associated trade agent Lydia Trade enables manufacturers to establish and expand their brand on the global market and to distinguish themselves through excellent products with intentional design. As a result, wealth will be generated for their communities benefitting present and future generations.
The services we provide
In the early days, trade agents travelled to strategic places at important trading routes to promote and sell products from their home country. Even though they moved far away from home, on the international market these trade agents acted on behalf of their community by representing and promoting their home trade. We believe this healthy principle needs to be brought back into international trading.
Therefore, we associate ourselves with you and your domestic trade to be the representative you need for strategic positioning of your products on the global market. This means we take responsibility for your trade as if it were our own while applying the highest international standards.
From the start, international trade agents identified and carefully chose strategic places along the most important trading routes. A modern trading route that is most important now is the World Wide Web.
Online shopping is a phenomenon that is growing continually and its prospects remain extremely positive. We will help selling your products by identifying and approaching the right webstores on your behalf.
Product Innovation Support
For manufacturers at a distance from the global market it is important to have a trusted and capable representative inside that market who knows how to successfully sell their products. A representative who is well connected with the customers can keep a close eye on changes in customer preferences. We want to serve as an extension of your business and strategically position ourselves to identify the newest trends and developments.
We offer insight and knowledge how to improve your market position by intentional design and creating your own story. We will inform you on changes in customer behaviour and preferences so you can timely make the necessary adjustments. We will also do research on and observe changes in trends and technics so that you can stay ahead and we will support you with our advice.
The world has seen too many reoccurrences of human exploitation caused by producers of export products, it would be a delight if that gets replaced by positive stories. So, if your business contributes to the welfare and wellbeing of your land and community, your product carries a story that the world needs to hear.
It would be our pleasure to bring your products on the global market and tell the story behind these, inspiring customers to choose you and your products above others, building a legacy of fostering craftsmanship and growing the domestic economy.
We will use direct marketing and personalise your brand by encouraging customers to participate and interact. Additionally, we will use promotional channels, blogs, forums and social media to create a voice for you and your brand. On a regular base, together we will review our activities and evaluate the impact.
It is very interesting to observe how fast Africa is developing. Africa is rediscovering its own DNA, its original design. We as Lydia Trade applause this and welcome the African Magic to arise!
Attached a very interesting article from TrendWatching about Africa about the African Magic, recommended read!
Hello world! Our new website is now live. We spend quite some time making sure our strategy is fit for purpose and clearly defined. We hope you enjoy our site!!!
Tiemen and Monique Fahner
+31 6 14394833 / +31 6 28625614
Markenhaven 49, 3826AC, Amersfoort, The Netherlands